Friday, July 10, 2015

about my experience on doing the alcohol deconstruction assignment

Hello everyone!
I know that I posted my paper in the blog spot and I did that primarily because I thought the work would be nice to share.
After reading over many articles, I realized that no matter what federal guidelines say, alcohol is a money maker. Since the prohibition ended, alcohol has brought in so much money that the government wants to say they regulate ( to make money) and they want to tax it (to make money) and they want to collect part of the money from advertising and they want to have a hand in the rehabilitation programs for alcoholics.... etc.... as a matter of fact, I have seen evidence that the federal government even has a hand in some of the educational stuff .... well, why not? ...it all makes money.

As many advertisements as I watched on YouTube and Ads in magazines I flipped thru, I was amazed how each ad no matter if it was sexual or not, was suppose to bring some sort of pleasure. Whether it was the cute Budweiser guy with his dog ( from SuperBowl commercial) or a sexual encounter in a Grey Goose advertisement, the message is clear... drink and be happy !

Unfortunately for many people, dinking leads into a real life battle and the 'joy' you are suppose to encounter turns into a long battle with serious consequences...even some fatal.  I feel that advertisers are disingenuous in the fact that there aren't the dangers of alcohol linked to the advertisements. While you an I both know that won't help sell their product, it is still not fair to mislead or ignore the unintended consequences of drinking.

Through my research on this topic I saw much about how alcohol ads encourage underage drinking.., while I did not research that per say, I would tend to agree.

Great assignment and I was very interested in looking at more ads... Thanks!

1 comment:

  1. I agree with your comments about the process of doing this assignment. I didn't want to do the alcohol option because it might possibly get a little personal. But I most definitely agree with the sneaky and one sided messages alcohol advertisements depict. I also agree with the governments part in the problem, while trying to appear like part of the solution.

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